adwords

Google Adwords and Google Adsense is not the same Thing

When you search from Google you probably will see many Adwords on the search page. The Google Adwords are the small text ads that can be found on the top side, right side of your main search result page.

The ads can be found from the type of search you have made. These ads are contextual of course – in this case the context is the search terms you entered. This ads will search based on what you are looking for. For an example if you with a keyword “travel luggage”, you will get search result from the travel luggage plus the ads of Google Adwords too.

These generate money for Google and advertiser too. Google AdWords works on a model known as pay-per-click "PPC". When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.

The amount Google charge for ads to be place on their search engine varies depending on the market forces, these case bidding. The placements of ads have to be determining by something. The thing that determines the ad placement is what the advertiser offers to pay per click. When you submit your ad to Google you also submit it with a bid. These are an auction style process.

Adsense

Make Sense of Google AdSense – and make much money online!

As a publisher you are thinking to get to the next level in life, while you still focus on other form of business. You look ways of making good passive revenue from your web log /website, from time to time. You have considered many ways of internet advertising marketing, and you should. The best and good place to make much income is through Google adsense.

Google allow you to reach global audience, the best search engine in the world. Google have many business packages and one of the packages that make money for you is Google adsense. The concept of adsense is you will be paid while some one clicks on your adsense ads on your website or web log. The more you have click through rate from visitor to your site the more you get many money.

Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. AdSense is an application of the broader concept of Contextual Marketing. And the “context” can be cut much finer than website level; it can be page level, article level, landing pages level and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.